Video Game News: ‘Mass Effect 3’ Trailer to Premiere Sunday During ‘The Walking Dead’

Printer-friendly versionE-mail page to friendPDF version

CHICAGO – If you haven’t heard, “The Walking Dead” is a monster hit. We told you earlier this week that even during the Grammy telecast, the mid-season premiere last Sunday set all kinds of basic-cable telecast records. Now, this Sunday, the ninth episode of the second season of the show will premiere, and one video game has got itself some valuable advertising space.

“Mass Effect 3,” the sequel to its award-winning predecessor “Mass Effect 2” and conclusion to the franchise’s series, will feature a 90-second advertisement during one of the commercial breaks of AMC’s hit show. The trailer is being called the “Take Back Earth” trailer, and comes only a few weeks before the release of the new game.

Set to hit stores on March 6, “Mass Effect 3” was named the most anticipated video game of 2012 by more than 100 outlets and won the award for “Most Anticipated Game of 2012” at the Spike TV Video Game Awards. You can also see the game featured at number two in HollywoodChicago’s most anticipated games of 2012, right behind “Bioshock Infinite.”

By TIM MARTENS Staff Writer HollywoodChicago.com tim@hollywoodchicago.com