Adam Fendelman

CHICAGO – Diablo Cody fittingly ushered in her Chicago “Juno” junket in classic Diablo Cody style: The night prior, she blogged with brevity where she’d be kicking back and when.

This time, it isn’t Warner Bros. doing its own viral marketing. Taking a card from “The Dark Knight,” Empire Online has launched its own “he is coming” campaign to pump the film and spike its own traffic.

While in my hometown of St. Louis this weekend for my 10-year high school reunion, I spoke with high school alum Jessica Radloff and separately Brian Slaten about being discovered in Hollywood.

Starring Jack Black and Mos Def, the trailer for the “Rush Hour” parody has surfaced from within the Michel Gondry film “Be Kind Rewind,” which is slated to open on Jan. 25, 2008.

As promised, TheGothamTimes.com on Friday launched its first newspaper edition of The Gotham Times for “The Dark Knight”. It’s currently four pages.

Just in time to give thanks for Thanksgiving, “The Dark Knight” just released a new IMAX featurette that reveals fresh behind-the-scenes imagery.

Following WhySoSerious.com, RorysDeathKiss.com and others in the film’s viral sequence, “The Dark Knight” on Nov. 23 plans to activate its next site: TheGothamTimes.com.

This week, the Chicago Film Critics Association (CFCA) unveiled its completely revamped Web site.

Phase one of the “I Am Legend” viral marketing game at I-Am-Immune.com was officially released this afternoon. Details follow.

Free advance-screening movie passes. No catch. Just click the link and RSVP. This week, we have passes for “The Golden Compass,” “P.S. I Love You,” “I Am Legend” and “How to Cook Your Life”.