Might ‘Sweeny Todd’ Take Cake For Biggest ‘Bait-and-Switch Scheme’ in Movie History?

Printer-friendly versionPrinter-friendly versionE-mail page to friendE-mail page to friendPDF versionPDF version
Average: 5 (1 vote)

As “Sweeney Todd” continues to capture all sorts of different kinds of buzz, one that particularly caught my eye on Monday came from the pen of Chicago Sun-Times reporter Lewis Lazare.

Johnny Depp and Alan Rickman in Sweeny Todd: The Demon Barber of Fleet Street
Johnny Depp and Alan Rickman in “Sweeny
Todd: The Demon Barber of Fleet Street”.
Photo credit: IMDb

He asks if its marketing will give patrons a haircut and says unsuspecting fans might sing another tune. Plus, the best line of all:

From what we know about the movie from its marketing strategy to date and from a small body of critics and VIPs who have seen the film (we have not), this “Sweeney Todd” also might be remembered for being the subject of one of the biggest bait-and-switch marketing schemes in movie history.

[This] bait and switch … became an imperative to ensure the film generates an opening weekend box-office figure substantial enough to suggest “blockbuster” to the moviegoing public.

Lazare is ultimately questioning if the film’s actually for “slasher fans” or if it screams “Sondheim musical”.

Tim Burton’s film – starring Johnny Depp, Helena Bonham Carter, Alan Rickman and Sacha Baron Cohen – is based on composer Stephen Sondheim’s stage musical from three decades ago.

Its marketing, though, has shifted from deliberately targeting its musical side and separately honing in specifically on its throat slitting. Lazare wrote:

Sondheim’s original Broadway score in almost its entirety is said to be included in the Burton movie. In fact, reports indicate that about 90 percent of the movie is comprised of sung scenes.

But curiously, you’d never know that to be the case from watching the 150-second trailer, which makes the movie seem like a fast-paced bloody period thriller/horror flick about a crazed murderer and his sidekick.

The full Chicago Sun-Times story can be found here. “Sweeney Todd: The Demon Barber of Fleet Street” opens on Dec. 21.

User Login

Free Giveaway Mailing

TV, DVD, BLU-RAY & THEATER REVIEWS

  • Space Force

    CHICAGO – Seemingly ripped from the headlines, by way of “Dr. Strangelove,” the new Netflix TV series “Space Force” debuted on May 29th, 2020. Patrick McDonald of HollywoodChicago.com reviewed the series during the Eddie Volkman Show (Star 96.7 FM in Joliet, Illinois) on June 5th, 2020.

  • Adriana Leonard & Carley Marcelle

    CHICAGO – When two passionate content creators got together, they sought not only to produce a work of entertainment, but a higher philosophy within it. Co-Writers/Directors and Executive Producers Adriana Leonard and Carley Marcelle have created “Beta” A Digital Series, and they are about to launch it.

Advertisement



HollywoodChicago.com on Twitter

archive

HollywoodChicago.com Top Ten Discussions
tracker