The Dark Knight

The power of the talking mouth is the best and cheapest form of PR there is. Films are increasingly cashing in on the viral wave using Web sites to spur conversation and create an evocative attachment.

Now that Hong Kong filming is a wrap for “The Dark Knight,” post-production work has officially begun, according to a very informative article in Screen Magazine that names the players involved.

The photos are flooding in for “The Dark Knight” viral marketing campaign as directed by RorysDeathKiss.com, which lit up on Oct. 31.

As we know, “The Dark Knight” has moved its filming crew from Chicago to the hectic Hong Kong. On Friday afternoon, Ain’t It Cool News released a montage of grainy yet sufficient photos to capture the scene chaos.

Latino Review’s Kellvin Chavez posted a brief report on Nov. 6 revealing new plot details about the introduction of Heath Ledger as the Joker in “The Dark Knight”. If you don’t want to know, don’t read below.

Prompted by “The Dark Knight” viral marketing wizards, the mass organization and real-life clown mayhem has officially begun.

The viral marketing power of “The Dark Knight” has been throttled into overdrive this week as buzz-building site WhySoSerious.com has influenced fans across the U.S. to play along and dress up as the Joker.

CHICAGO – WhySoSerious.com just revealed its face-lift for the new “The Dark Knight” viral marketing campaign. It’s asking enthusiasts to roam the U.S. in the pursuit of clues. The current main page is below.

CHICAGO – As first reported here on Aug. 14, 2007, “The Dark Knight” at 2:18 p.m. on Aug. 29, 2007 exploded the former Brach’s Candy building in Chicago.

CHICAGO – As the hours count down to the Brach’s Candy building implosion for “The Dark Knight,” I continue to stay in close contact with several highly reliable sources to bring you the most accurate information.