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In Next Viral Caper, ‘The Dark Knight’ to Activate TheGothamTimes.com

The Gotham Times

Following WhySoSerious.com, RorysDeathKiss.com and others in the film’s viral sequence, “The Dark Knight” on Nov. 23 plans to activate its next site: TheGothamTimes.com.

‘The Dark Knight’ to Snail Mail Thanks to Fans From RorysDeathKiss.com

Rory's Death Kiss screenshot from The Dark Knight

RorysDeathKiss.com has been updated below the scroll in the latest round of “The Dark Knight” viral marketing.

‘I Am Legend’ Unveils Viral Site I-Am-Immune.com

I-Am-Immune.com for I Am Legend

The power of the talking mouth is the best and cheapest form of PR there is. Films are increasingly cashing in on the viral wave using Web sites to spur conversation and create an evocative attachment.

Top 10 RorysDeathKiss.com Joker Photos For ‘The Dark Knight’ Viral Marketing

Rory's Death Kiss photo from The Dark Knight

The photos are flooding in for “The Dark Knight” viral marketing campaign as directed by RorysDeathKiss.com, which lit up on Oct. 31.

Rory’s Death Kiss Reveals Submission Page, Nov. 17 Deadline For ‘The Dark Knight’

WhySoSerious.com screenshot from The Dark Knight

Prompted by “The Dark Knight” viral marketing wizards, the mass organization and real-life clown mayhem has officially begun.

What Do ‘The Dark Knight’ Fans Look Like as the Joker?

Teddy Moore in Chicago dressed up like the Joker for The Dark Knight

The viral marketing power of “The Dark Knight” has been throttled into overdrive this week as buzz-building site WhySoSerious.com has influenced fans across the U.S. to play along and dress up as the Joker.

Let the Games Begin: WhySoSerious.com Delivers on Halloween

CHICAGOWhySoSerious.com just revealed its face-lift for the new “The Dark Knight” viral marketing campaign. It’s asking enthusiasts to roam the U.S. in the pursuit of clues. The current main page is below.

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