Trailer Tracking

CHICAGO – We’ve officially entered the summer movie season, which means that any true film fan has already set their sights on the fall. While, sure, we’re jazzed to see “Star Trek Into Darkness” and “Hangover Part III,” they’re now SO close to finally being released that it’s almost not worth speculating about them anymore.

CHICAGO – Thanks to the internet, movie trailers are having a bit of a golden age recently. They’ve never had a wider reach and, as a result, they’ve never had a bigger cultural impact.

CHICAGO – Now that most of the big summer movies have already had their trailers hit the internet, studios are realizing that we’ve probably decided whether or not we’re seeing “Avengers” (yes) or “Battleship” (no), and, as such, they’re now releasing previews for some of their more interesting films coming out later this year.

CHICAGO – As the movie industry starts to recover from the marketing disaster that was ”John Carter” – a film with possibly the least effective trailers in recent history – it might be more important than ever for film studios to connect their with audiences with really, really kick-ass movie trailers.

CHICAGO – Aside from the whole football thing, Superbowl Sunday has always been known as the launch-pad for some of the best commercials in the world and Hollywood has traditionally used the event as the launch-pad for the annual marketing blitzes for their best, brightest, and most expensive films of the year.

CHICAGO – Now that we’re so close to the holiday season, it means that the whole movie trailer landscape has changed yet again. We’ve spent the last three months watching the previews for the Christmas season blockbusters and the end-of-the-year Oscar hopefuls nonstop.

CHICAGO – The summer movie season is officially over (sigh), and now it’s time for Hollywood to show off what they’ve got planned for us next. (If we had to guess, we say bet on more “Pirates” movies and less “Green Lantern” sequels.)

CHICAGO – However, unexpectedly, the past few weeks have seen the release of some major trailers for movies that are targeted for typically off-season release months (September, October, January), and most of them look fairly awesome. While a few underwhelm (looking at you, “Paranormal Activity 3”), the rest feature some of the coolest, most exciting movie trailers that we’ve seen all year.

CHICAGO – It’s Comic-Con week, so you know what that means – a whole lot of sweaty cosplayers questing to hook up with the Sailor Moon of their dreams and a whole lot of new movie trailers. Comic Con is movie trailer nirvana.

CHICAGO – Since the early days of cinema, trailers have always been the best part of going to the movies. Forget about the movies themselves.