Warner Bros.

We already knew about this, of course, but Warner Bros. on Wednesday released its official announcement that “The Dark Knight” prologue will be featured in its entirety before “I Am Legend” in IMAX.

Warner Bros. on Monday released a new “The Dark Knight” photo of Batman riding his Batpod.

After earlier rumors along the same line, Hollywood Reporter and Variety on Sunday are both reporting that Christian Bale is in talks to star in “Terminator Salvation: The Future Begins”.

I’ve already received dozens of e-mails about this and haven’t even yet announced it. Viral word really does infect the Internet quickly, eh?

On Friday, I received a tip from a new source stating that McG (born Joseph McGinty Nichol) will direct the fourth “Terminator” film, which is currently titled “Terminator Salvation: The Future Begins”.

The power of the talking mouth is the best and cheapest form of PR there is. Films are increasingly cashing in on the viral wave using Web sites to spur conversation and create an evocative attachment.

Latino Review’s Kellvin Chavez posted a brief report on Nov. 6 revealing new plot details about the introduction of Heath Ledger as the Joker in “The Dark Knight”. If you don’t want to know, don’t read below.

Prompted by “The Dark Knight” viral marketing wizards, the mass organization and real-life clown mayhem has officially begun.

I have just learned that Vince Vaughn is confirmed to walk a Chicago red carpet on Nov. 5 for “Fred Claus”. Red-carpet arrivals start at 5 p.m. that day on the second floor of AMC River East 21 at 322 E. Illinois St.

Looking purely at dollar signs and apparently not thinking logically, Warner Bros. president of production Jeff Robinov has apparently made himself a new favorite executive for people to love to hate.