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Ol Parker

Charming ‘The Second Best Exotic Marigold Hotel’ Bucks Botched Sequel Trend

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CHICAGO – Motivated by financial necessity, sequels often mitigate business risk and satisfy studio executives by riding on the coattails of a previous fan base with brand equity. But business aside, to moviegoers the follow-up product so often feels like it “wasn’t nearly as good as the first” or didn’t need to return at all.

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