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CHICAGO – In anticipation of the scariest week of the year, HollywoodChicago.com launches its 2024 Movie Gifts series, which will suggest DVDs and collections for holiday giving.
‘The Dark Knight’ Viral Marketing Continues With Revamped IBelieveInHarveyDent.com
Submitted by HollywoodChicago.com on March 7, 2008 - 7:11pm
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CHICAGO – I received a call to my cell phone at 7:02 p.m. from 000-000-0000 directing me to IBelieveInHarveyDent.com for more “The Dark Knight” viral marketing. Indeed, the site has relaunched itself with a new campaign. A screenshot of the revamped site is below. To hear it from yourself, the phone call can be listened to here (source).
At the updated site, a slew of new promotional campaign materials have gone live at a new downloads page. These are all below.
This campaign calls for enthusiasts to print out these materials and display them in creative ways on the streets of cities across the U.S. A “you in action” page has appeared to show submissions, which are due by March 26, 2008 at noon. Photos and videos can be submitted here. The site gives some suggested ways to play along and explains its reason for doing so:
Show your support for Harvey Dent! Gotham City is collapsing from a runaway crime wave and Harvey Dent can save it. But he has to run for district attorney first.
The only way he’ll run is if he sees an outpouring of public support. Let’s all get out there and show Harvey Dent he’s got support to take back Gotham! Let’s get those videos and [pictures] coming!
We can do anything – the bigger and more creative the better. Here are a few creative examples that you can take photos and videos of:
Get your friends together and spell out Harvey Dent in human letters Get a video of your school’s cheerleading team yelling out chants for Harvey Dent Try to cover every square inch of someone’s cubicle area with Harvey Dent posters Write and perform a “take back Gotham” song Make up a “Dent dance” routine See if you can get up a Harvey Dent sign in every single window of your dorm building Turn your own car into a “Dentmobile” Arrange a Dent parade down Main Street Make a human pyramid with other Harvey Dent supporters
Be creative. Harvey Dent wants to see that we want change and we are ready to work for change. Harvey wants to see that people are ready to throw out the old, break out of habits [and] really do something new and different! That’s what taking back Gotham will take.
We’ll feature the best examples of great videos and [pictures] on the site. The future of Gotham City is in our hands now, people! Let’s get out there and make some noise!
Visual examples from the site of what to do can be found below.
The site also announces the “Dentmobile,” which will hit the road in various cities across the U.S. While the site says specific dates and locations are “coming soon,” the following route map is currently revealed. You can submit your e-mail address on that page for periodic updates.
So you can see what it looks like when you receive one of these calls, I have taken a picture of my cell phone and am displaying it below.
 | By ADAM FENDELMAN |
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| dentmobile.jpg | 95.87 KB |
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Reader submissions about this viral development
I received two reader submissions about this news via e-mail that I didn’t see until after I finished publishing the report above. Both came before I received my Harvey Dent phone call and while I was away from e-mail.
The first came from longtime HollywoodChicago.com source Vlkers54. He wrote at 5:48 p.m.:
The second came from a blog called Media Oracle. Her report can be found here. Her e-mail to me came at 6:55 p.m., which is seven minutes before I received my Harvey Dent call and began my coverage.
Dates are in for Chicago Dentmobile tour: It's March 13, 2008!
This just in from longtime HollywoodChicago.com source Vlkers54:
Harvey Dent has a new audio “personal challenge” online here. I have all cities and dates for the Dentmobile below:
Tucson, AZ
March 14th:
11-2pm: Spring Training: Tucson Electric Park
3-4pm: Tucson Mall: 4500 N. Oracle Road
4-5pm: El Con Mall: 3601 E. Broadway Blvd.
Scottsdale, AZ
March 15th:
11-2pm: Downtown Scottsdale: Indian School Road and Scottsdale Rd.
3-4pm: Scottsdale Mall: 7014 East Camelback Rd.
4-5pm: Fiddlestix: 8800 E. Indian Bend Rd.
Los Angeles, CA
March 13th:
11-3pm: Venice Beach: Windward/Ocean Front Walk
3-5pm: Third Street Promenade
March 22th:
TBD
San Francisco, CA
March 22th:
10-12pm: Union Square
1-3pm: Fisherman’s Wharf
4-6pm: Golden Gate Park & Haight & Ashbury Shopping
Boulder, CO
March 20th:
11-1pm: The Hill - near campus
1:30-3pm: Pearl St. Park
3:30-6pm: Pearl St. Shopping Mall
Colorado Springs, CO
March 22th:
11-1pm: Citadel Mall: 750 Citadel Drive East
2-4pm: The Promenade: 1885 Briargate Parkway
4-6pm: Pioneer Plaza: 1237 North Circle Drive
Denver, CO
March 21th:
11-1pm: Denver SkatePark - Between Platte Street & Little Raven
1:30-3:30pm: Auraria Campus
4-6pm: 16th Street Mall
Gainsville, FL
March 22th:
11-1pm: The Oaks Mall: 6419 Newberry Road
2-4pm: University Ave (Downtown)
4-5pm: Walmart:3570 SW Archer Rd
Tallahassee, FL
March 21th:
11-1pm: Tallahassee Mall: 2415 N Monroe St.
2-4pm: AMC 20: 2415 N Monroe St
4-5pm: Tallahassee Skate Park: 3000 Jackson Bluff Road
Atlanta, GA
March 20th:
11-1pm: Georgia State University - Courtyard
1-3pm: Atlantic Station - In front of movie theater
4-5pm: Little Five Point - Centenial Park (near CNN - Georgia Aqarium)
Chicago, IL
March 13th:
8-10am: Lasalle & Van Buren Commuter Station
11am-1pm: Jackson St. & State St.
4-6pm: Canal & Madison Commuter Station
South Bend, IN
March 22th:
11-1am: Walmart: 3701 Portage Rd.
2-3pm: South Bend Downtown: Jefferson and Main
4-6pm: Showplace 16: 450 W. Chippewa Ave.
Lawrence, KS
March 22th:
11-1pm: Allen Fieldhouse 1651 Naismith Drive
1:30-3:30pm: Ambler Student Recreation Fitness Center 1740 Watkins Center
4-6pm: Jayhawker Towers Apartments 1603 W. 15th St.
Lexington, KY
March 15th:
11-1pm: Singletary Center for the Arts - U.K. Campus
1:30-3:30pm: Clay Avenue Shops - Clay Ave at MainSt.
4-6pm: Fayette Shopping Area - 3401 Nicholasville Rd.
Baltimore, MD
March 15th:
11-1pm: Harbor Place - Camden Yards Area Entertainment Center
3-6pm: Fort McHenry National Park/Monument
Boston, MA
March 15th:
11-1pm: Baystreet/Deerfield - Boston University
1:30-3:30pm: Copley Place - Huntington Ave. side
4-6pm: Newbury St.
March 16th:
11-3pm: Thomas Park
3-5pm: Park St./Downtown Crossing
Ann Arbor, MI
March 21th:
11-1pm: Briarwood Mall: 100 Briarwood Cir, Ann Arbor, MI
2-3pm: Kraus Natural Science Auditorium: 803 North University
3:30-5:30pm: State St. & University Ave
East Lansing, MI
March 20th:
11-2pm: Meridian Mall: 1982 W Grand River Ave #811, Okemos, MI
3-4pm: Walmart: 3225 Towne Centre Blvd.
4-5pm: Home Electronic: 538 Cedar St. (downtown area)
Minneapolis, MN
March 21th:
12-2pm: Mall of America Interstate 494 & Highway 77
3-5pm: Target Center 600 First Ave.
6-8pm: Xcel Energy Center St Paul, MN.
Columbia, MO
March 21th:
11-1pm: Shakespeare’s Pizza 225 S. 9th St.
2-4pm: Hitt Street Market: 111 Hitt Street
5-7pm: Memorial Union South: 518 Hitt Street
St. Louis, MO
March 20th:
10-12pm: Washington University Medical Center Euclid & Forest Park Parkway
1-3pm: Webster University Corner of Big Bend & Edgar
4-6pm: St. Louis University Busch Student Center: Grand & West Pine
New York, NY
March 13th:
6-9am: Rockefeller Center & 49th St.
12-2pm: Downtown Brooklyn near Albee Square Mall
3-4pm: 733 11th Ave. & 513 W. 54th St.
March 14th:
11am-1pm: Soho area (Ludlow - Essex - Allen)
2:30-6pm: W 4th St. / 7th Ave. / Christopher St. -Washington Sq. Park
March 22th:
11am-2pm: T.B.D
3-5pm: Union Square - Annual Pillow fight
6-8pm: 7th Ave bet. 31st & 35th (Madison Square Garden / Aretha Franklin / Macy’s / Penn Station)
Columbus, OH
March 13th:
11-1pm: Lennox Town Center - 777 Kinnear Rd.
1:30-3:30pm: Wexner Center for the Arts - 1871 North High St.
4-6pm: Carriage Place Movie/Shopping area - 2570 Bethel Rd.
Cincinnati, OH
March 14th:
11-2pm: Cincinnati Mills Shopping Area - 601 Cincinnati Mills Dr.
2:30-4pm: Kenwood Town Centre - 7875 Montgomery Rd
4:30-6pm: Main Street Entertainment District - E 12th St. at Main
Portland, OR
March 21th:
10-12pm: Tom McCall Waterfront Park
1-3pm: Pioneer Courthouse Square
4-6pm: Oregon Museum of Science and Industry
Philadelphia, PA
March 15th:
9-11am: Center City near City Hall
12-2pm: Broad Street near Temple University
6-8pm: South Street
Providence, RI
March 14th:
11-1pm: Theater St.
2-4pm: Providence Place Mall: One Providence Place
4-5pm: Patriot Cinemas: 60 Newport Avenue, East Providence, RI
Austin, TX
March 15th:
11-2pm: 6th St. from Congress to Red River
2-5pm: Waterloo Records: 600A North Lamar
College Station, TX
March 14th:
11-2pm: Post Oak Mall: 1500 Harvey Rd.
2-3pm: WestGate Shopping Center: 4245 Wellborn Rd., Bryan, TX
3-5pm: Cinemark Hollywood USA: 1401 Earl Rudder Freeway South
Houston, TX
March 13th:
11-1pm: The Galleria: 5085 Westheimer Rd.
2-3pm: Walmart Supercenter: 9555 S. Post Oak Rd
3-5pm: Edward Greenway Palace: 3839 Weslayan Street
Arlington, WV
March 13th:
11am-2pm: Corner of Glebe & Fairfax - Ballston
3-6pm: Highland & Wilson - Clarendon
Seattle, WA
March 20th:
10-12pm: Pike Place Market
12:30-1:30pm: Seattle Center (Space Needle)
2-4pm: WIAA state basketball Tournament (Key Arena)
Madison, WI
March 14th:
11-1pm: Downtown Madison Shopping Center: State Street Capitol Square
2-4pm: City Hall: 215 M.L.K. Jr. Blvd.
5-7pm: WIAA State B-Ball Tourney: Kohl Center
Washington D.C.
March 14th:
11-12:30pm: Corner of M and Wisconsin - Georgetown
1-2:30pm: Corner of 18th and Columbia - Adams Morgan
3-5pm: 18th & P - Dupont
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