Judd Apatow Again Fashions Gimmick Into Gold in Uproarious ‘Forgetting Sarah Marshall’

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CHICAGO – After being blitzed by an onslaught of attention-demanding advertising that begged the question “who is Sarah Marshall?” even before you realized it’s a film, anticipation was ravenous.

It became nothing short of voracious upon learning it’s backed by producer Judd Apatow of “Superbad,” “Knocked Up,” “Talladega Nights: The Ballad of Ricky Bobby,” “The 40-Year-Old Virgin” and “Anchorman: The Legend of Ron Burgundy” fame (also with high hopes for his “Pineapple Express,” which opens on Aug. 8, 2008).

Read Adam Fendelman’s full review of “Forgetting Sarah Marshall” in our reviews section. View our huge “Forgetting Sarah Marshall” image gallery.

Through his Apatow Productions company, Apatow has made beaucoup bucks and a mountainous name by banding together the same stooges time and time again. In “Forgetting Sarah Marshall,” we’re treated to the return of Bill Hader and Jonah Hill (both in Apatow’s “Superbad” and “Knocked Up” together).

While it’s still early in the year and few films have stood out to date, “Forgetting Sarah Marshall” indeed delivers on its hype as the funniest comedy so far in 2008.

Apatow has once again fashioned what could have been cheesy gimmick into delicious gold. In a telltale sign of its riotous good time, Chicago critics have even been promising to return on opening weekend for a second paid viewing with friends.

While first-time filmmaking talent is often a precarious, hit-or-miss gamble, it pays off in spades here.

Kristen Bell as Sarah Marshall in “Forgetting Sarah Marshall”. Photo credit: IMDb

Jason Segel (left) and Kristen Bell in “Forgetting Sarah Marshall”. Photo credit: IMDb

Read Adam Fendelman’s full “Forgetting Sarah Marshall” review…